“Culture today is infecting everything with sameness. Film, radio, and magazines form a system. Each branch of culture is unanimous within itself and all are unanimous together.” In our contemporary society we can see that this “sameness” is beginning to take place. There may be a lot of different corporations around town but in the end they are all owned by a couple of big rich people. No one really stops to think about how corporations are working because there are companies that have taken over most of our culture and it’s now become a way of life for our people. This leads us to talking about ideologies and how they functions in our society. Do to ideologies “film and radio no longer need to present themselves as art. The truth that they are nothing but business is used as an ideology to legitimize the trash they intentionally produce.” We have let the business world go wild. When I say this I mean we have let the corporations take over and basically tell us how to live our lives. Our society has let it get this way because it is how we were raised. We were brought up to let the companies do their thing and we focus on our lives. Well, within this time they are been shaping the things we eat, wear, watch and the list goes on.
Ideologies have even shaped the way we learn in the class room. For example our class was talking about theorist Hebdige and ideologies. In class we discussed how we act in the class room. Someone said that ideologies are affecting the way we act. Something as small as raising our hand to ask a question is being shaped by our society and how we function. The professor did not make a rule that we had to raise our hand to ask a question. Why don’t we ask the question while he is lecturing? It’s because of the way we learn how to act in the class room. We don’t just say whatever we want whenever we want to. Another example was about going to a funeral. Someone as you to go to a funeral and you are dressed for class. The first thing we think of when we were ask was what should we wear. We think that we are not properly dressed. Why do we think of this first, is because that is how our culture is form and it is seen that everyone wears black to a funeral and that is the way things should be.
Subscribe to:
Post Comments (Atom)
1 comment:
You find some great examples in media to reflect what Horkheimer and Adorno talk about. The different levels of culture are eventually merging to become this 'sameness.' You also do a good job in identifying certain ideologies in everyday discourse that would otherwise be passively accepted. These are all ideas that we have discussed in class, and it would be great for you to perhaps talk about where these ideologies came from and the myths behind how and why they function. :)
Post a Comment