Herbermas ideas became somewhat clearer after Thursday class. On concept that grabbed my attention was the quote “the cult of the new”. This relates to today’s society so well. We are a society so fixated on having what is considered to be the best. No matter how old something is if something better comes out we automatically want it. While newer things are always appealing, this desire to have the new is driven strongly by advertisements. They will spend millions of dollar persuading consumers to buy their new product. They will do so with out fail because we are society always looking for the newest product. Partially due to image, we believe that we will up our image if we have the newest form of technology.
A company that always seems to have new products is Apple. They are constantly having a new product out that is considered the best. As soon as they come up with something they will advertise it as being greater and better, but within a month they will have an updated version out because they figured out all of the little glitches. So why not wait a month to get the version that has had the glitches worked out? Our society is so tied up having the newest and greatest that we are to inpatient too wait. Another great example is cell phones. There are always new phones coming out with better features that draw us towards them and make us want to update what we already have.
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