Jiggy Horkheimer/Adorno

Our mass media and global marketplace has created a sense of need for goods. The last hundred years has seen the development of mass popular culture where products and services are advertised as essentials. What is really needed to make our lives better? Selling the people culture by way of goods and services is taking advantage of our global technologies. The simple fact that products in Florida can be mass produced and shipped anywhere in the world overnight is the biggest change in commersial development in human history. To increase sales and to propperly promote companies need to sell to the masses, create a need that their product fulfills. This can be seen with thousands of products in our stores today that are so called necessities. My thinking on this critique is how to think in terms of people in the past. For thousands of years humans have survived with bare essentials, limited land, food and entertainment to pass the time and live a fulfilling life. It is only in the last hundred, maybe two hundred, years that products made outside of the family home have been vastly availble and needed by humans. We are becoming so un-self helping that every possible need has been packaged and sold to us. Technology is in business, it is not there to be cool or inovative but simply to sell us something faster and easier. Our whole lives are one big business transaction where we put ourselves in a position to buy everything and question nothing. I would want to step back from the goods of the everyday to try to understand how and why we have gotten to this place. The culture we live in is bought and sold everyday, how we buy changes the culture we live in.