Savvy,Jameson, 3/25/09

Jameson really stresses the idea that culture and the economy is connected. The quote that I took from the reading to stand out the most to me is "what has happened is the aesthetic production today has become integrated into commodity production generally: the frantic economy urgency of producing fresh rates of turnover, now assigns an increasingly essential structural function and position to aesthetic innovation and experimentation"(485). In response to Petite Etoile, I comepletely understand what she is talking about with the recreation of songs. I can remember when Kelly Ozborne came out with the song "Papa Don't Preach" and it came on the radio when I was in the car with mom. I can remember mom saying to me how surprised she was that there was already I remake of that song from Madonna. Madonna had only come out with that sing about ten to twelve years prior. Broadway plays and books are constantly being turned into movies. The movies are copying the originals.

This can also be seen in artwork. How many times have you seen a copy of "Starry Night" or "The Mona Lisa". It has become such a commodification. It has been reproduced to be sold and commodified. I think that this raises an important question. By having these reproduction, does the original loose its value? I do not mean this in the sense of dollar signs. I mean, does it loose its worth in the sense of its uniqueness and awe.

I think that we have become a culture that plays into commodification. The economy and the culture play off one another. What is selling to the public, is what companies are going to produce. They are going to produce it at long as people are still buying the product. I think that this is one of Jameson's most important arguments.