We discussed media convergence, and the ways that advertising corporations use many means of media in order to sell products. I never really thought about how many different ways there were to advertise, until multiple individuals in the class began expressing ways that they would advertise. Billboards, toys, food and beverages, posters, internet, commercials…etc. Also, advertising has changed a lot, because companies used to get mad when other companies would sell products that others have created the idea for (for example, if Disney made a movie, and my company started selling Mickey Mouse dolls, then they would probably not be extremely upset, because it is making their movies more popular and could ultimately increase the amount of people who buy the movies). This is because of participatory culture, and now corporations feel like if other people are advertising their products, then in the end the gains will beat out the losses.
I also thought the discussion about the fan sites was interesting. The videos that we watched were really funny, and it was hard for me to understand how anyone would actually have the time to make things like that, but there are some hard core fans out there...obviously. It is no longer enough to say that you are a fan. You have to join the blogs, discuss the interest on a regular basis, join the fan sites and watch the videos that other fans have made. This gives individuals a sense of connection to others in society, even if they have never had a face to face interaction. They feel like they know one another because they are so involved in the same things, such as star wars. Now, people are even taking this “fannism” to a whole new level, because they are taking all of their favorite television shows and movies (for example, South Park and Star Wars) and they are putting them together in order to attract viewers. We saw a few examples of this in class, and I especially enjoyed the Pirates of the Caribbean video where they added the music in the background. What people do with technology these days is unbelievable!
Subscribe to:
Post Comments (Atom)
1 comment:
You show a good understanding of Jenkins work and how the people are now contributing to culture. How do you think this changes the way that, as Althussar identifies, the ruling class dictates ideology? There are lots of ways you could take this idea, in your next blog explore these different directions to take your blog to the next level. :)
Post a Comment