Capri Sun, 10/29

Today in class we reviewed the Horkheimer and Adorno article and a few things came to mind that I did not think about when reading it the day before. For starters, I began to connect the idea of “sameness” to Jenkins. In Jenkins’ article he explains: “People who may not ever meet face to face and thus have few real-world connections with each other can tap into the shared framework of popular culture to facilitate communication.” (556). This means that you could randomly meet someone on the street and you will most likely share similar knowledge. In class that day, we talked about how people who follow sports could talk about it to anyone even if they had never met before. Jenkins, Horkheimer and Adorno, all share similar beliefs in the idea of “sameness.” Culture today is heavily influenced by the media and pop culture and because of this the majority of the people feel the same way. Even mindless pieces of media like YouTube have become sensations, however we all share an interest in it.

In class today I was suppose to define pseudo-individuality reigns and I decided to break up the term and define it. “Pseudo” meant pretending or trying to be followed by individuality, I took this as meaning a made up identity. “Reigns” is defined as the dominative force. So without even reading its context within the Horkheimer and Adorno article, I felt that this meant people create fake identities based off the dominant images seen within society. A famous musician has a sleeve full of tattoos so people take this image and base their own false identity from it. I feel like identities have become a commodities, even when people try to be different they actually just reproducing an already before seen image. Which further perpetuates the idea of sameness within the identities of the mass culture.