july-->Umberto Eco

Disneyland is a warm, entertaining place for the young and older but its notion of reality is to deceive individual’s perception of reality. Disneyland takes historical events and creates them into their own place where people are getting a taste of all worlds. For example Polynesian restaurant will have an authentic menu, Tahitian waitress in costume and rock walls with cascades. This effect will lead subjects to believe they are in Polynesia. These fake ideas of reality produces a pleasure of insurance from Disneyland vistors. This pleasure is known as jouissance which means a pleasure derived from text. There isn’t an inside text taken place during these interactions, but the ideas of being comfortable provides an existing pleasure. Barthes ad Roland stated, “The pleasure of the text is that moment when my body pursues its own ideas I do” (pg 11). Tourist and vacationers know that Disneyland is made through technology and creation of previous ideas, but they can’t distinguish between realism at the present time of undergoing Disneyland’s process of falsification.
Another important comparison to previous readings is by Walter Benjamin. He explains how present architecture comes from the past architectural sites like the Great Pyramid of Giza. These “doubles” are known as technical reproduction and process reproduction. Technical reproduction puts the copy of the original into situations which would be out of reach from the original self. An example would be the animals that are designed in detail to represent “real” life animals that would normally be kept in a zoo.
Disneyland is not studied amongst these ideas or ideologies because it is a warm and fun place for amusement and entertainment. Children are brought to Disneyland for that same reason. So when they become adults they want their children to experience the same feelings and emotions.