NewYorker - Althusser

The thing about ideologies is they have to make sense and have a mass appeal. It has to have lots of followers, so it can catch on and establish itself. "...To present its interest as the common interest of all the members of society, that is, expressed in ideal form: it has to give its ideas the form of universality, and present them as the only rational, universally valid ones." (40) That is why communism appeals to so many people, and why it works. The ideology of socialism and everyone being equal sounded great, and caught on - thus making it the only idea surrounding the community, and therefore established itself amongst those countries that found it to be rational. I remember learning about the ISA's that he talked about, either in high school or another Rollins class. He basically lists institutions and broke them down into categories. He goes on to discuss how they function, either privately, or publicly and how they work.
"WouldntUlike2know" said something interesting about women. How if we are so programmed to do housework, your mind almost thinks that we like it, and that is what we're supposed to do. That's almost how ideology works - get an idea into someone's head and eventually they think that's just the way the world works, how it is supposed to be. But I'm not saying ideologies are always such a bad thing - sometimes they are necessary to have order, and to keep a flow of an institution working, because we are all believing the same thing.