Monday, March 3, 2008

Sgt. Pepper, Jenkins

Jenkins makes a few major points in his essay "Quentin Tarantino's Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture," and let me just start by saying that I thought this article was fascinating. One of the points he is trying to make is that technology is advancing quicker than we thought. Where Poster discusses telephone and Internet to be two media forms that everyone is capable of taking part in, or unrestricted, and this theory leaking into other media forms In the opening quote, for instance, Oscar winner Francis Ford Coppola says "For once the so-called professionalism about movies will be destroyed and it will really become an art form." He's referring to the technology as so advanced that today, it leads directors to a much more abstract way of thinking.

He goes on to talk about how the structures of film and media have become so powerful that they play a role in practically everyone's lives these days. Through news and large corporations, advertisements constantly surround us to influence the way we think. Certain films can even become a way of life for people. This part of the article reminded me of a Triumph the Insult Dog's visit to people waiting in line for a premiere of a Star Wars' movie. Check it out:

http://youtube.com/watch?v=E3EYintUu-o

It's a prime example of the way film and media have influenced people's lives so much that it actually takes over their entire life. This way of thinking relates directly back to the theories of Baudrillard and people's conception of reality. People are so obsessed with the Star Wars' series and its world becomes a reality to them. Watching the Star Wars' movies and portraying those characters and the way they dress every day, their lives are essentially a mesh of reality and virtual reality. So, they're lives are not completely real.

Wow. Did that make sense?