Nichole 3-18

“Nothing is natural anymore, everything IS because of ideologies”. This has a particularly profound impact on my right now especially because Im applying for a few internships in Boston this summer for an advertising firm position. I feel like knowing this quote gives me the upper hand in an interview (if they would only give me one) because I could go on to explain that we should aim to create the NEW norm. Taking chances is obviously risky but if you start the new norm and people talk about an advertisement that is the new standard then the advertisement would obviously be working; that is based on the idea that no media is bad media (even if people are talking bad about the advertisement, they are still talking about it and as CMC100 taught us, it eventually and subconsciously seeps into our brains as we talk about an ad). If the media dictates ideologies, which I think it does, then in my opinion, a good advertising firm should idealize something new and different to be ahead of the crowd to be successful.

Ariel’s experiment sparked some interest in me about what else I could do to irritate others because they clearly are unaware that they are irritable only because they have been taught all along that THIS is the correct way to do things and all else are weird. But think about Borat. I think the reason he is wildly successful is because he knows about ideological assumptions and goes out of his way to do cooky things that aren’t in the norm (he did after all go somewhere like Harvard right?). One specific example that I can remember right now is when he goes into a house and brings them a live duck as a house warming present and licks them on the cheek and says, “What do you look at me like that for? In my country this is standard procedure”. He was simply making a joke about what we talking in class today about: ideological assumption.