WouldntULike2Know hooks

"Certainly from the standpoint of white supremacist capitalist patriarchy, the hope is that desires for the "primitive" or fantasies about the Other can be continually exploited, and that such exploitation will occur in a manner that reinscribes and maintains the status quo." (367).

bell hooks', "Eating the Other: Desire and Resistance," discusses the exoticization of the Other and the forbidden sexual desires that accompany this taboo. Particularly profound was the account of eaves dropping on the "very blonde,very white, jock type boys" discussion about their desires to engage in sexual intercourse with any Other. Analyzing each group of Other, they outlined each race, placing them in a twisted sexual hierarchy. This discussion is not one specific to these boys observed by hooks. Many men have urges to do just as described by these boys. By making women of other races a type of "conquest" this becomes a dominant ideology and becomes a definition of hegemonic masculinity. Thus, many men see it as their obligation to use any Other as means to give rank to themselves, a process that undoubtedly ends in the submission and, in fact, the enforcement of status quo.

This debilitating trend can be described by Marxian theory. "The ideas of the ruling class are in every epoch the ruling ideas: i.e. the class which is the ruling material force of society is at the same time its ruling intellectual force. The class which has the means of material production at its disposal, consequently also controls the means of mental production" (39). Since it is one of the perks of the ruling class to pursue their own interests, they become the understood and accepted ideologies by which we live. Subordinate classes truly have no say in this matter and are continually open to the wills of those who define them.

An ad that I found that shows the "white supremacist capitalist patriarchy" as well the "exploitations" that "reinscribes and maintains the status quo" is an ad for Sony playstation. I really need not describe the ad, it pretty much speaks for itself. http://images.google.com/imgres?imgurl=http://uk.gizmodo.com/pspad.JPG&imgrefurl=http://uk.gizmodo.com/2006/07/10/&h=318&w=446&sz=68&hl=en&start=3&sig2=74N6xGesgPZmQNmy9QxfFw&tbnid=mXSpv2HIqpz6nM:&tbnh=91&tbnw=127&ei=XBcFSLK9GYm8hAKyzKmaAw&prev=/images%3Fq%3Dracist%2Bads%26gbv%3D2%26hl%3Den%26sa%3DG