ashlayla, 2/12

We always have to have the newest edition of technology even if we have an older edition that still works perfectly. That's "the cult of the new." Advertisers use their creative ways to get people to buy products. For example, cell phones. Cell phones used to be huge and bulky, but no one cared because they were the newest thing on the market. After some time, cell phones got smaller and then there was the flip-phone. After that, technological advances made it possible to add cameras and internet to cell phones and allowing them to also be used as MP3 players. And then, just over a year ago, the iPhone arrived. The iPhone became so popular because not only was it a phone with all kinds of applications but it was also a touch screen phone. No one had ever seen a touch screen phone that could perform like the iPhone and so of course, everyone wanted it. Apple created advertisements for the iPhone that would catch the average consumer’s eye. In result of these advertisements and what the iPhone could do, Apple stores were met with long lines on the release date of the phone. Everyone wanted the iPhone, but not everyone got one because there were limited quantities at the stores. First it was the iPhone, now (after last year) it’s the Blackberry Storm. The newest edition of Blackberry’s that everyone wants. Advertisers promoted it, made it look appealing, and now people are buying it. They're buying it, because it's the newest thing on the market.

When advertisements announce that the newest thing in technology is about to be released, advertisers get creative because they know consumers always want the newest thing in technology. If consumers don’t get what’s new on the market, they feel out of the loop. Consumers want to feel like they’re cool so they buy what’s new no matter the cost. Advertisements make new technology appealing making the technology sell out quickly.