Juice15 3/24

There were a few interesting quotes this week that really made think deeper about them. One quote was from Hebdige. This quote was “Advertising and the culture industry are merging technically no less than economically. In both, the lame things appear in countless places.” In CMC 100 I wrote a critical analysis paper about how athletes are portrayed in magazine advertisements. After reading this quote I realized that I have seen many of the same advertisements in that magazine appear on many different websites. Also, I have seen advertisements for the same products with the same athletes on television commercials. I have even seen a few of the advertisements in newspapers. I feel this is what Hebdige is talking about when he said “countless places,” which today means almost every possible medium. Trying to defamiliarze myself with this idea is something that I have never thought of. There are so many different pop ups and online advertisements today that I have learned to get rid of them or ignore them without any trouble. Pop ups have been part of my Internet usage ever since I first started to use it. Some advertisements cover up the whole screen, some just pop up, some show up when your mouse moves over a certain area of the website and the rate and repetition which these are used or seen is very high especially online.

I feel this can tie into another Hebdige quote “Mass culture gives tragedy permanent employment as routine.” I looked at this more as how mass culture can turn something into routine. Even though some people feel pop ups all the time are a tragedy. I just see how this merging of advertising and the culture industry is a very routine thing to do and is not seen as anything new or excited, but more of an accepted fact.