Spaghetti, herman and chomsky

I really enjoyed reading this article because the ideas expressed in it seemed more concrete to me than those expressed in articles we have read in the past. I found it more relevant to what I want to get out of my CMC major than some of the other readings we have focused on in the past. This article draws on ways that major media conglomerates use their power for personal interest (ie that universally worshipped totalizing metanarrative of capitalism, money) and therefore generate and perpetuate the hegemonic ideologies that permeate our society. I think this article hit the nail on the head in terms of allowing me, the reader, to successfully apply the concepts to the world around me. It seemed most relevant to my life and my thirst for increasing my knowledge and awareness of the influence of the media outlets that surround us on an every day basis.
While reading Herman and Chomsky's article, i was able to draw and connect their concepts to those of other theorists. I was reminded of the ideas expressed by Lyotard of capitalism de-realizing familiar objects for individual agendas. Also, I was reminded of Adorno's concept as presented by Habermas in his article that states, Hegemony never sees itself as “political” or “ideological.” The advertising companies Herman and chomsky address are not attempting to contribute to a hegemonic ideology as their main purpose. They only care about revenue, a claim which Lyotard would emphatically support.