Wednesday, April 22, 2009

Asyouwish 4/22

While in our groups during the class discussions my group talked about how advertising doesn't allow you to say your product is better without putting another product down. While discussing this we thought of all different types of advertisements that really do this. We mainly came up with normal commercials and infomercials. We talked about how many car commercials, especially volkswagon commercials, talk about how their product is better because it is foreign made. Sometimes volkswagon commercials themselves are in german or have a narrator speaking in a heavy german accent to accentuate the fact that the product they are selling are exotic and foreign. Infomercials are also very much like this, if not more so, because they discuss their product in full and then state that their product will beat out any other product or your money back. They are so sure of their product that it does not shame them to put other products down. I recently saw a commercial for a rag that absorbs liquid spills 100 times better than a paper towel or regular towel and that will not drip. They state that you will never again reach for a paper towel to clean up a mess. At the end of the commercial they tell you that if you call now they will include an extra product therefore furthering their more for the dollar concept because you do not get two packages of paper towels for less then the price of one package. While I am writing this blog a commercial for at&t came on stating that they have the best coverage worldwide, and that their deal is an unreal deal, and that no one offers prices like that. Sounds like they are putting down every other phone company worldwide by stating that theirs is the best of any and that they have the best prices in the world.

1 comment:

CMC300 said...

What class session are you posting about? Did we discuss this last tuesday?

-Starfish