Juice15, Macherey

From the Macherey reading there is one word that was reoccurring and stuck out the most to me. This word would be silence. In my own thoughts there are a few different types of silence that can exist. There can be a silence in which no noise is occurring, an awkward silence between people or a moment of silence for various reasons. Silence used as a pause between sentences or after a comma. The word itself can be written or spoken as a command. Sometimes silence can last for just a second or it could last forever. After the reading silence can be looked at many different ways and is much denser and in depth than I previously thought.

“What is this silence-an accidental hesitation, or a statutory necessity” (Easthope 16). This was the question presented at the beginning of the portion on silence.

As this chapter started to describe absence I started to wonder if absence or omission of something or any kind of information could be considered silence. What if this is accidental omission or done purposely? I feel that many advertisements especially the tobacco company advertisements use this silence as a way to keep information from use. This can tie into the hiding and diverting attention of the reading.