“The process may start with any media channel, but a successful product will flow across media until it becomes pervasive within the culture at large” (Jenkins 552). I feel this quote sums up a lot of what Jenkins spoke about and basically sums up what is occurring in today’s world. This quote can bring some positives and negatives to our culture and the owner of this original media.
One of the first things discussed that can be looked at as a negative aspect is once this process is occurring no clear-cut attribution of authorship can occur. Once the original has been out and people start to edit it, add in their own ideas and make spoofs or what not of it sometimes this can occur. This is harmful in that it may take away profits from the owner of the original idea or soften the message that was trying to be conveyed. Many movies have knock offs made or spoofs which contribute to this.
One positive that can occur is that your idea may become better known or seen more often. I look at you tube as something that contributes to this fact. Another positive is that if a message is trying to be conveyed it can reach more people. The example of how minority groups are using this to have greater visibility or to expose something such as police brutality is very worthwhile to them.
All this relates to how our media is exploding. From VCR’s, to camcorders, to cell phones, computers and audio sampling these are all used for greater visibility and help it flow across the media faster and reach a broader audience and may even be accepted into our culture. It is now very easy to make a movie today and have it have the possibility of being viewed by anyone in the world. This can be used in a good way or as a waste of time and space.
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3 comments:
Savvy, Jenkins, 3.4.09
I think that what we talked about in class on Tuesday about Poster leads perfectly into Jenkins piece. One thing that really struck out to me when reading this article was the idea that we discussed in class how any one can make a movie. It is no longer something that costs a lot of money or something you have to be deemed as a "professional" to do. In response to Juice15 comment that "Many movies have knock offs made or spoofs made that contribute to this" idea of loosing the original. This can be seen in the way that books are turned into movies and television series. Just look at the Notebook, The Reader, and Gossip Girls to name a few. Jenkins piece also made me think more about the concept of the "Original". Constantly when I am shopping in a store I tend to choose the item that says "Original". For example, I tend to grab the "Original" orange juice instead of the others. Simply because media and society has formed this notion that the original is better or some how more authentic. So if it is more authentic does that means its better? This is just an idea.
I think I quote that is a great follow up to Juice15 comments about VCRs, video cameras etc is the quote that Asyouwish already mentioned in her post, "For me the great hope is that 8mm video recorders are coming out, people who normally wouldn't make movies are going to be making them. And that one day a little fat girl in Ohio is going to be the new Mozart and make a beautiful film with her father's camcorder. For once the so-called professionalism about movies will be destroyed and it will really become an art form"(Francis Ford Coppola 549). I think that this quote can tie in perfectly to what we were discussing in class about Poster and how it leads into Jekins. We, today are living in this society that they are talking about. We are living in the era where anyone can make a movie and post it on the web. Look at the popularity the Youtube has. We have already become a generation playing off the original to crate something new.
Juice15, good post. You say a lot of interesting things and like how you examine the positives and negatives of participatory culture.
-Starfish
Savvy. This is a thoughtful post. It is great that you have commented on both Juice15 and Asyouwish's posts.
-Starfish
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