Smiley Face - Jenkins

Jenkin's article looks at the increased availability of cinematic technologies and the consequential increase in the conveyance of popular culture, from for example the adaptation of different cultural elements to media (the title of Star Wars with the words going up the screen being used in the Austin Powers 2 movie), and ultimately the movie media's sparking of amateur films to be made to meet the demands of society's ideologies while at the same time pushing the envelope with avant-gardism. What struck me most with this reading was the way that there is a presence of the previous theorists we have been studying so far in class. Secondly, there is a clear correlation between the duality of cinematic genres (the conflict between fantasy and familiar) that are the same genres that poetry was conflicted with during the Romantic period.
Firstly, the quote 'media consumers want to become media producers'(554) made me instantly think of Macherey and his quote about the ordinary critic and the writer are equally distance from truly appreciating the work. In this case, both consumer and producer are unable to fully appreciate their cinematic works when the consumer is trying to rise up in the world of the movies and the media producer is trying to maintain that sense of hierarchy from the ordinary critic. Another theorist who I was able to link to Jenkins was Macherey when Jenkins states that 'these amateur filmmakers have reframed their personal experiences or interests within the context of a popular culture mythology that is known around the world' (565). I applied the concept of intertextuality to the molding of both the amateur's experiences in their past with their present day surroundings to form a media text.
Secondly, the blur between the 'fantastical realm of space opera' and 'the familiar realm of everyday life' is discussed on page 561 in relation to the film 'George Lucas in Love.' These two different realms are the same as the realms of poetry during the Romantic period. The concept of romantic poetry was to capture the essence of nature and the self within the poem. With this came writers like William Wordsworth and Samuel Coleridge who embraced the ordinary parts of life and describe them with elaborate and elevated language. Coleridge's 'Biographia Literaria' in chapter 14 observes the distinct differences between the use of supernatural and ordinary life as two very distinct poetic genres. Furthermore, Wordsworth in fact advocates for more common folk normal parts of life to be part of literature to make audience feel as though they can access the work more.