September 6th, Serendipity, Post Class DeSaussure, LATE

Language is only difference. DeSaussure explains how completely arbitrary a slice of sound given to a specific concept is. This alone makes everyone think of something different since we all are subjective creatures that are molded by our environment and experiences. When someone says something, it is not only what they DO say, but it is also what they don’t say, like Barthes and Macherey explains “The Gap”. The fact that someone is saying mean things to someone else, it is also important to realize, that due to the way language works, it is also the fact that they are NOT saying nice things. This is the way I interpreted the reading, but I am not sure if this is completely the idea he had. There is the signifier, and the signified. A whole theoretical basis behind every word. The word dog. D-O-G. Signifies a living breathing creature, and not a cat. But if the word cat was always connected to the concept “dog” we would find that normal and not understand how it could be called something else. This portrays the concept of how the environment and society completely molds us into not thinking how anything is created by man. This is the whole point of CMC I realize, to criticize the media and things that seem so normal to us but actually have a whole system behind them.